Creating a New Form of Living Space
A car in the era of autonomous driving does not just refer to a means of transportation. A consumer research firm recently asked drivers what they want to do in a Level 4 self-driving car. Around half of the participants chose sightseeing, followed by having conversations, and sleep.
Thanks to autonomous driving, people expect not only to be freed from driving but also to minimize huge social costs such as traffic accidents and energy consumption. Hyundai Motor Group is introducing state-of-the-art technologies to lead the era of autonomous driving that will completely change the concept of mobility.
TECHNOLOGYLevels of Driving Automation
SAE International classifies autonomous driving into several levels based on the level of automation. From Level 0 to 2, the system performs part of driving, which requires the driver’s intervention. At Level 3, the system operates, but in the event of a limited situation, the human driver must drive the vehicle. From Level 4, the system performs all operations under the specified operating section and conditions.
Hyundai Motor Group commercialized Level 2, Highway Driving Assist, in 2015. We are now planning to commercialize Level 3. And Level 4 system for driving in urban areas by 2024.
Progress in the Autonomous Driving Industry
These autonomous driving technologies are widely developed by not only automakers but also ICT companies. Automakers usually take a gradual measure that adds new functions in phases based on safety of vehicles. This approach is aimed at diversifying user experience and expanding the scope of conventional business models.
On the contrary, ICT companies take a more radical approach to connect vehicles with various smart devices and provide new user experience. This is the perspective of creating new business models. What’s important here is that autonomous driving is feasible only when automotive and ICT technologies are combined.
Therefore, automakers and ICT companies with their own strengths in their fields are increasingly cooperating with each other, rather than competing against each other. Hyundai Motor Group is also working with various ICT companies.
Hyundai Motor Group’s philosophy for developing autonomous driving technology
Developing Principles for Autonomous Driving Technology
The philosophy behind the development efforts of Hyundai Motor Group for autonomous driving is Universal Safety and Selective Convenience.
Universal Safety is our principle to offer as many safety functions as basic features to all segment models to ensure safety of drivers, passengers, pedestrians and other drivers. In this way, we can enhance safety against all possible situations.
Selective Convenience means that the convenience function with high maturity is provided as an option according to the segments in certain situations.
Hyundai Motor Group has been developing autonomous driving technologies in three categories: parking, highway, and urban.
We applied Parking Assist, which helps steering when parking or getting out of a parking space, to mass-produced vehicles in 2010. In 2018, we offered Remote Smart Parking Assist for the Hyundai NEXO and allowed the car to park or get out of its parking space using a smart key outside the vehicle. Now, we are applying this technology to many other models in different size and shape, including the Hyundai Sonata and Kia K5.
In 2019, we applied the second-generation Highway Driving Assist with the lane change assist function added to GENESIS vehicles for the first time. We also demonstrated the platooning technology of large trucks on the highway in 2019 for the first time in Korea.
The urban autonomous driving technology has been continuously improving its performance since it was first demonstrated in public in 2015.
At the 2016 and 2017 CES, we demonstrated our autonomous driving technologies during the night-time. For the 2018 Pyeongchang Olympic Games, urban autonomous driving and highway autonomous driving were integrated to demonstrate more advanced autonomous driving technologies in the Seoul-Pyeongchang highway and Pyeongchang Olympic Plaza area. And Hyundai Motor Group has been developing such technologies through Nexo and Solati in downtown Seoul since 2020.
The Future of Autonomous Driving Technology
Hyundai Motor Group has been developing autonomous driving technologies for Level 0 to 3, mass-producing them for various types of vehicles and selling them all over the world with the proactive goal of providing future mobility. Also, we are continuously developing Levels 4 and 5 by collaborating with other global companies.
Hyundai Motor Group is and will be making the utmost effort in advancing its autonomous technologies to provide a safe and convenient autonomous driving experience for all of our customers.